July 16, 2024 | 6:01


Women's Secret opens its largest store in Bilbao

Mairenis Gomez

June 7, 2024 | 4:00 pm

A new shopping experience comes to Bilbao's Gran Vía with the opening of Women's Secret

The premises located in the Gran Vía of Bilbao, where the Dentix dental clinic was previously located, now has a new tenant. Women's Secret will soon occupy that space of almost 600 square meters, thus becoming the largest brand store. This new establishment promises to revolutionize the shopping experience with the innovative 'Cabinet' concept.

The new Women's Secret store in Bilbao revolutionizes the shopping experience with the 'Cabinet' concept

In this new opening, the 'Cabinet' store concept will be developed, premises with organized spaces, where each category of clothing has its place and are pleasant to walk through. Located at number 37 Gran Vía, next to Mi Sako and Pedro del Hierro, and in front of Sephora and Max Mara, this new store not only stands out for its size but also for its design. The 'Cabinet' concept focuses on functionality and harmony, offering a space where each category of clothing is perfectly organized and accessible.

Intimate fashion for women in the new Women's Secret store in Bilbao

Women's Secret is committed to giving greater functionality to its establishments and facilitating the development of omnichannel with a better solution to respond to online sales. Lighting, decoration and furniture will be the protagonists, creating a cozy and pleasant atmosphere for clients.. This new design seeks to organize and harmonize the arrangement of the furniture, to enhance the shopping experience and for customers to recognize the personality of the brand represented in a new range of colors and arrangement of the different categories and capsules of the Women's Secret universe.

Offering women's intimate fashion with the innovative 'Cabinet' concept on Gran Vía

With this new opening, Women's Secret will now have three different locations in Bilbao

In addition to the new establishment on Gran Vía, Women's Secret already has a store also located on the main artery of the capital of Biscay, in front of El Corte Inglés, and another in Ercilla. This expansion reflects the success and acceptance of the brand in the region, consolidating its presence in the Bilbao market..

Born in 1993 in Madrid with a single lingerie store, Women's Secret has evolved into an international brand with 652 stores in more than 61 countries..

Today, the brand is synonymous with women's intimate fashion, offering quality and design products that respond to the needs and desires of its customers around the world. This new store in Bilbao is a clear example of its commitment to innovation and constant improvement of the shopping experience.

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