July 25, 2024 | 3:47

Bizkaia

The impact of Antena 3 on the elderly: contests and news

Jesus Carames

June 15, 2024 | 9:30 a.m.

The attraction of contests

Antena 3 has managed to capture the attention of the older audience thanks to its programming of popular contests such as The Wheel of Luck y Pass word. These programs, which are widely accepted among older people, not only offer entertainment, but also serve as a bridge to the channel's news. After the contests conclude, older viewers continue watching the news without being fully aware of the transition, thus absorbing the informative content that follows.

The influence of Vicente Vallés

Among the most notable presenters on Antena 3 is Vicente Valles. His presentation style and the content of his news have generated controversy. Some critics accuse him of handle information and present a biased version of reality. However, for many older people, Vallés has become a reliable source, mainly due to the daily routine of watching the news after their favorite contests.

This dynamic raises questions about the media power and its ability to influence its audience's perception of reality. The elderly, initially attracted by the contests, end up receiving the news with a particular focus, without questioning its content or the veracity of the information provided.

The daily routine and its consequences

The daily routine of many older people includes watching television during the afternoon and evening. Antena 3's programming, which combines entertainment and news, adapts perfectly to these habits. Contests like La Rouleta de la Suerte and Pasapalabra not only offer light and accessible entertainment, but also ensure a constant audience for the news programs that follow them.

This pattern of television consumption has significant implications. Older adults, who rely on these programs for their daily entertainment, may not be aware of how the news that follows the contests is shaping their opinions and perceptions. Familiarity with the presenters and continuity in programming contribute to an implicit acceptance of the informative content.

In conclusion, the combination of contests and news in Antena 3 programming creates an environment in which adults, initially attracted by entertainment, end up exposed to a specific narrative without critical evaluation. This phenomenon highlights the importance of media literacy and the need to be aware of how information is consumed in the media. The influence of figures like Vicente Vallés on the perception of reality of their older audience underlines the power that the media has to shape opinions and the need for greater transparency y responsibility in news presentation.

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