May 21th 2024 | 12:44

Capital of the world

Bilbao becomes the epicenter of food innovation with the Food 4 Future fair

Jesus Carames

April 15, 2024 | 4:09 p.m.

Starting this Tuesday, April 16, Bilbao becomes the capital of food technological innovation by simultaneously hosting two of the most relevant events in the sector: Food 4 Future – Expo Foodtech 2024 and Pick&Pack for Food Industry. These calls, which will last until Thursday the 18th, promise to bring together more than 8,000 professionals at the city's Exhibition Center, generating an economic impact estimated at more than 19 million euros.

The high hotel occupancy of 86% reflects the magnitude of the event and its importance for the industry globally. During the three days, the latest innovations in regulation, food safety, new ingredients and emerging technological trends will be discussed. The opening of the event will be carried out by Luis Planas, Minister of Agriculture, Fisheries and Food, who will inaugurate the European FoodTech Nations Summit, a forum that will have the participation of more than 40 international delegations, including a notable presence from the United Kingdom, country Honor guest.

In addition, the Food 4 Future World Summit will be a meeting point for leaders of large companies such as Danone, Campofrío, and Coca-Cola Europacific Partners Iberia, among others, who will share strategies to adapt to current socioeconomic challenges and discuss how the Climate crisis and changing consumer habits are reshaping the industry.

In parallel, the Pick&Pack for Food Industry event, specialized in packaging and logistics solutions, will present the latest innovations in processing and packaging systems, logistics robotics and disruptive technologies such as Artificial Intelligence and blockchain. This segment of the event promises to revolutionize traditional approaches to the food supply chain, making it more efficient and sustainable.

The fair will also be a crucial stage for the FoodTech Startup Forum, where more than 200 technological startups will present their innovative solutions in front of investors and executives in the sector, seeking to foster collaboration and accelerate the adoption of new technologies.

With more than 280 exhibiting firms and the participation of experts from renowned institutions such as AZTI and Tecnalia, Food 4 Future is positioned not only as an event to follow market trends, but as a launching platform for the next great innovations in the industry. food.

The National Packaging 4.0 Congress and the European Logistics Summit 2024 will complement the discussions, focusing on making packaging smarter and logistics greener. Experts from leading companies such as Carrefour and Diageo will explore the challenges of making supply chains more circular and efficient.

In short, Bilbao will not only host debates on the future of food and drink, but will also demonstrate how technology can be an essential ally in the evolution towards a more resilient and sustainable industry. With the convergence of professionals, innovators and technologies, Food 4 Future guarantees to be the meeting point for all key players in the global food sector.

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