July 15, 2024 | 5:02

Leisure & Culture

Guggenheim Bilbao nominated for the prestigious Webby Awards

Miguel Castillo

April 15, 2023 | 10:00 a.m.

Recognition of innovation and digital presence in the world of art and culture

the profile of the Prado Museum on TikTok and the new website Museo Guggenheim Bilbao have been nominated for the Webby Awards, awards given by the International Academy of Digital Arts & Sciences. The winners of the 27th edition of these awards will be announced on April 25.

The profile of the Prado Museum on TikTok has been nominated in the category of Art and culture, thus highlighting the museum's ability to adapt to new technologies and reach a broader audience through a platform that is highly popular among young people. The museum's presence on TikTok has brought its works and exhibitions closer to millions of users around the world.

Guggenheim Bilbao: an immersive digital experience

The new Guggenheim Museum Bilbao website, presented in November on the occasion of the center's 25th anniversary, has been selected in the category of Cultural Institutions. This platform has been designed to offer an immersive digital experience that contributes to the knowledge and enjoyment of art, adapting to the needs and expectations of today's public.

Competition in the category of Cultural Institutions

The Guggenheim Bilbao website competes with sites from renowned institutions such as the Vermeer exhibition at the Rijksmuseum in Amsterdam, the David Collection in Copenhagen, the Triennial of Indigenous Art at the National Gallery of Australia and the Fine Arts museums in San Francisco.

The popular vote will be in charge of deciding whether the Guggenheim Bilbao website wins the prize in the Cultural Institutions category. Users can support the project of their choice on the Webby Awards website until April 20.

The Webby Awards: a reference in the digital field

Since 1996, the Webby Awards have recognized and rewarded excellence on the Internet, awarding awards to websites, mobile applications, digital advertising, video and online content, among other categories. These awards are a reference in the digital field and represent a recognition of creativity, innovation and quality in the online world.

A boost to the digital presence of museums

The nomination of the profiles of the Prado Museum and the Guggenheim Bilbao in the Webby Awards demonstrates the importance of a solid and attractive digital presence in the cultural sphere. These recognitions encourage museums to continue innovating and adapting to new technologies to reach a broader audience and offer unique and enriching experiences in the world of art.

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