July 23, 2024 | 11:27


Complete change in Google results with the integration of AI

Jesus Carames

April 7, 2023 | 4:30 p.m.

Sundar Pichai announces the incorporation of the AI ​​language model in the Google search engine

The browser experience will change considerably with this revolutionary implementation

Google has confirmed, through its CEO, Sundar Pichai, in an interview with Wall Street Journal, that your chatbot with artificial intelligence It will be integrated into the company's search engine in the near future. This measure can significantly change the user experience for users.

Pichai has not specified the exact date on which this integration will take place, but has mentioned that Google is in Test phase, experimenting with follow-up questions after initial inquiries. This gives us an idea of ​​the progress of the project in the Mountain View technology giant.

Bard in the Google search engine: a revolutionary implementation

The Bard chatbot, based on artificial intelligence, is still in the testing phase and with restricted access to some countries. During his presentation, failures that affected Google on the stock market could be observed. This suggests that unless the company speeds up the process as much as possible, we'll still have to wait before we see such a massive change in their browser.

Pichai hasn't spelled out exactly how the integration will work, but we can take Bing's search function with Microsoft's ChatGPT as an example to get an idea of ​​what it would be like to search Google with artificial intelligence.

This change will be revolutionary for Google as we know it. Currently, the Bard chatbot works on a separate and independent website that does not interact with the search engine, the true pillar of the company. The Internet is governed by Google's algorithms to properly position web pages in search results.

With the implementation of Bard in the search engine, it will be artificial intelligence, with its biases and limitations, that determines the relevant information and the web pages that it will use as a source to return answers to users. This change will have a significant impact on SEO.

The future of SEO with the integration of Bard in Google

The integration of the artificial intelligence chatbot into Google search will transform the way search engine optimization (SEO) is carried out. SEO professionals will have to adapt to this new paradigm and learn to work with the new characteristics and challenges that artificial intelligence poses in the search for information.

SEO strategies could change considerably, as artificial intelligence could reinterpret user searches and deliver more personalized and accurate results. This will force SEO experts to adjust their techniques and adapt to the new demands of Google.

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