July 23, 2024 | 11:29

News

The influencer law approved

Mairenis Gomez

May 6, 2024 | 7:30 p.m.

Immediate impact on the digital industry

Recently, a new law has been enacted that specifically regulates influencers, marking a before and after in the field of digital content creation in Spain. This regulation, approved by Decree-Law, establishes clear and strict requirements for content creators who exceed certain thresholds of income and popularity on social networks.

Features and requirements of the new law

The law stipulates that any influencer with annual income greater than 300.000 euros gross, more than one million followers on any social media platform, or who publishes more than 24 videos per year, must register in the State Registry of Audiovisual Providers within the next two months. This measure directly affects around 600 of the 12.000 influencers registered in Spain, which represents 30% of the digital content produced in the country.

Controversies and debates around regulations

Furthermore, the introduction of this law has not been without controversy. Many professionals in the sector have complained that influencer associations have not been adequately consulted, which has generated some discontent. In addition, penalties for serious non-compliance can amount to up to 3% of the previous year's income, with a maximum limit of 1.500.000 euros. which has increased tension between content creators and regulatory authorities.

Expert opinions on the effectiveness and necessity of the law

Experts in digital law and audiovisual communication have expressed divided opinions. On the one hand, the need for regulation that protects consumers and maintains order in the digital ecosystem is recognized. On the other hand, the delay in this regulation and the lack of uniformity at the European level are criticized, which could lead to regulatory imbalances within the European Union.

Long-term consequences and compliance with the law

In the long term, this law seeks to equate the obligations of influencers with those of social media platforms, establishing a clear legal framework for the operation of these new actors in the digital market. However, the success of this regulation will depend on its effective implementation and how influencers and platforms adapt to these new demands.

This Royal Decree already in force

A significant step in digital regulation

Without a doubt, the approval of this law marks a significant milestone in the evolution of digital regulation in Spain. It represents a considerable effort by the government to adapt to the new dynamics of the digital market and offer protection to both consumers and content creators. Besides, Royal Decree 444/2024, dated April 30, has come into force and has been fully operational since its publication on May 1. Influencers have a period of two months to register in the newly established National Registry of Audiovisual Providers.

More news